Duracell Procell available from September 2019
As of September 2019, Duracell's current industrial line will be completely withdrawn from the market to make room for Duracell's new industrial line: Procell. These will be released in the same types as the Industrial by Duracell line in the well-known variants AA, AAA, C, D, 4.5V and 9V. In other words, 'the big 6'.
The new Procell batteries have a tougher appearance, improved quality and a longer lifespan.
The number of distributors in Europe is also drastically reduced from 180 to 25 Master Distributors. Elfa is one of these Master Distributors, a great achievement of which, we are of course, very proud! Want to know more about the new Procell batteries? Don’t hesitate to contact us.