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Of course, Elfa Elementenfabriekalso supplies the famous Duracell batteries. This also includes the Procell batteries, packaged in bulk and formerly known under the name Duracell Industrial. As to its market share, Duracell is the world’s predominant producer of consumer batteries.



Duracell: the famous alkaline batteries and more

They were the first to introduce the high-quality alkaline batteries on a large scale, but besides, are also manufacturer of specialised and rechargeable NiMH batteries. The history of the alkaline batteries of the brand dates back to 1965, and since that time Elfa knows Duracell as a brand that stands for quality, reliability and innovations.


The first alkaline batteries were specially designed for Kodak, that was looking for a power source for its energy-intensive Instamatic camera with built-in flash. Duracell supplied AAA batteries for this. In 1965 the brand name Mallory was replaced with Duracell, with the emphasis of consumer-focused programmes and products. The high-quality batteries are supplied directly to Agfa, Kodak and Polaroid and to manufacturers of new portable devices such as tape recorders and walkie-talkies. In 1969 Duracell participated in the Apollo 11 mission and became the first battery on the moon.


Duracell produces alkaline batteries in common sizes, such as AAA, AA, C, D, and 9V. But it also supplies fewer common formats such as AAAA (predominantly for penlights and blood glucose meters) and J format batteries (for hospital equipment and photo flashers). Besides, Elfa supplies a series of ‘button cell batteries’ of Duracell with zinc-air, silver oxide and lithium chemistry. These are mostly used in calculators, watches, hearing aids and other small (mostly medically related) devices. The Duracell NiMH batteries (Duracell Recharge Ultra) are rechargeable and are the batteries that last the longest per charge. They can be recharged 400 times. Furthermore, they are charged beforehand, so you can use your devices right away, and will remain charged for up to 12 months when not in use.


Duracell has been a part of Berkshire Hathaway since 2014. Just like Elfa, Duracell continues to focus on steady growth, leading innovations and creating lasting value for its clients and consumers. Duracell is one of the battery brands supplied by Elfa. To make the right choice from the wide range, our experienced employees will gladly give you expert and reliable advice, do not hesitate and contact us for more information or a quotation.


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