A family business that moves with the times.
Elfa; an independent factory of batteries and flashlights
Until the Second World War, Elfa Elementenfabriek B.V. was an independent factory in Amsterdam where element batteries were manufactured, as well as regular brown stone batteries and flat metal flashlights. At the end of the 1930s, the family business had 121 employees. During the war, the factory was deliberately set on fire to avoid delivery to the occupying forces.
Elfa becomes a wholesaler
Right after the war, Elfa started again; no longer as a factory, but as a wholesaler of batteries and lanterns. The range has expanded over the years and now finally includes all A-brands in batteries and light. Based on the expertise that is still present within the company and market demand, our own assembly facilities were built again in 1995. This made it possible to provide customized solutions.
New location in Amsterdam
Due to its huge range and the increasing demand for customization, Elfa was forced to find new housing in 2004. It involved the current location in Amsterdam (Lijnden, near Schiphol). A modern and highly accessible building with a unique interior and a spacious and efficient warehouse. From here, Elfa has taken the next step.
From distribution to import
Since 2006, Elfa has increasingly acted as an importer instead of a distributor and wholesaler and has thus taken a unique market position. Elfa has become an (exclusive) importer of battery brands such as Renata, Tadiran, Fiamm, Saft, Duracell, Procell and Mastervolt. This means that Elfa has an exclusive and, above all, extremely wide range that is not in competition and that can be called unique.
Elfa goes to the UK
The English market is important to Elfa, which is why the company opened a sales office in Leicester in 2014. Elfa is the exclusive importer of various brands, including the German Seto, which is particularly popular with emergency services because of its advanced work light. The UK office mainly focuses on sales, while the back office remains in the Netherlands for efficiency. Elfa UK is growing steadily and successfully.
A glimpse into the future
Elfa looks to the future and strives to become the most important strategic partner for the best portable energy and lighting solutions. In doing so, Elfa wants to stimulate the business success of its customers and support sustainable growth. In addition to its own expertise, Elfa has access to a broad network of specialized manufacturers, both nationally and internationally.
