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13 June 2019

Elfa: Master Distributor of Duracell Procell

Duracell Procell available from September 2019


From September 2019, the current industrial line from Duracell will be completely taken off the market and make room for the new industrial line from Duracell: Procell. Just like the Industrial by Duracell, these will come in the well-known variants AA, AAA, C, D, 4.5V and 9V. In other words, ‘the big 6’.
The renewed Procell cells have a tough appearance, improved quality and a longer lifespan of no less than + 30%.


The number of distributors in Europe is also being drastically reduced from 180 to 25 Master Distributors. Elfa is one of these Master Distributors. A great achievement that we are naturally very proud of! Do you want to know more about the new Procell batteries? Contact us!

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